Why Choose Concrete?

You may find yourself asking “why choose concrete as a decorative product?” We once asked ourselves the same question. What are some of the first words that come to mind when you think of concrete? Grey? Industrial? Dirty? The simple fact is that these adjectives are no longer accurate.

Welcome to concrete 2.0! Innovative techniques have been combined with scientifically advanced mix design formulas to completely reshape the concrete industry, which in turn is triggering a mass movement towards custom concrete in homes.

The beauty of concrete comes from its limitless customizability. Other natural stone products such as granite, marble or engineered quartz are all limited due to the fact that they are in a solid state when pulled from the ground (what you see is what you get).

Concrete on the other hand, is made fluid, giving the fabricator the power to control the end product. Custom inlays, LED lighting, integrated sinks and 4” thick non-laminated tops only scrape the tip of the iceberg in potential design possibilities.

For a long time granite has been the popular choice for countertops, but pick up any recent home design or architecture magazine and you will see a growing trend towards bringing outdoor materials including steel, rock, glass and concrete indoors. We are also experiencing a movement that sees traditional indoor designs and living migrating outdoors (kitchens, lounge areas including comfy couches, and fire features). Decorative concrete, including countertops, is increasingly showcased in many of these lifestyle elements.